ERA International Collection
Through the ERA® International Collection Program, distinctive properties receive distinctive marketing. This exclusive, membership-based program is known not only for its special marketing tools, but also its "International Collection Specialist" certification program. Through their certification, ERA sales associates learn the nuances of working in the luxury home market and have access to specially-designed marketing materials to assist in the promotion of upscale, luxury properties.

The program offers three different levels of marketing. The "International" level spotlights those properties that are listed at one million dollars and above; the "Premier" level represents those homes that are within the top 10 percent of their market; and "Historic" level homes are defined by their age – at least 50 years old – and by their historic characteristics.

Who's Who In Luxury Real Estate®
ERA Real Estate is the first franchise system to be invited to become a corporate member of Who's Who in Luxury Real Estate®. This exclusive organization is a compendium of luxury real estate brokers from around the world that includes more than 1,000 offices and 15,000 members throughout 25 countries and represents the world's finest properties, collectively selling over $50 billion in real estate every year with an average sale price of $2.5 million. This strategic relationship offers added value to ERA sales associates and their clients by providing expanded marketing opportunities and added exposure for luxury properties included in the ERA International Collection program.

ERA Historic Real Estate Program
The ERA® Historic Real Estate Program is a public-private educational program offered to the brand's sales associates through a partnership between the National Trust for Historic Preservation and ERA Franchise Systems, Inc.

The Historic Real Estate Program offers a comprehensive look at architectural styles from early Colonial through Art Deco. It also provides education on historic preservation legislation and ordinances, tax incentives and the requirements to include a property in the National Register of Historic Places.

After completing the one-day course, participants receive a six-month membership in the National Trust and a certificate of completion. ERA® affiliates are permitted to use the National Trust logo on their promotional materials upon completion of the course.

ERA® Resort Properties International
This program unites resort specialists from around the world through specialized marketing programs.

ERA Hispanic Marketing
Through a variety of Spanish-language materials and training programs, ERA® sales associates are well equipped to help serve the growing Latino market.